PREMIER OUTDOOR KITCHEN MANUFACTURER EXPANDS OPTIONS WITH NEW ELECTRIC HEATER

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PREMIER OUTDOOR KITCHEN MANUFACTURER EXPANDS OPTIONS WITH NEW ELECTRIC HEATER

Danver Introduces New Bromic Tungsten Smart-Heat™ Electric

WALLINGFORD, Conn. (August 2012) —The nation’s premier manufacturer of stainless steel outdoor cabinetry and amenities for outdoor living, DANVER Stainless Steel Cabinetry, has announced the availability of the new Bromic Tungsten Smart-Heat™ Electric, an infrared electric heater blending aesthetics with function.

The Tungsten Smart-Heat™ Electric is stylishly designed to provide efficient directional heating for both commercial and residential locations. The heater is available in four models of varying heating power and is compatible with smart control systems to enable precise dimming control.

“We are looking forward to teaming up with Rasmussen Iron Works in the distribution of the new Bromic Tungsten Smart-Heat™ Electric heater,” commented Mitch Slater, president and founder of DANVER. “Coupled with DANVER’s extensive outdoor product offerings, we feel our customers will now have the market’s leading options for outdoor kitchens and accessories at their fingertips. Their great look and ease of installation will appeal to Architects and Designers searching for a bold, contemporary look.”

Included with the heater are wall and ceiling mounting brackets to allow adjustable angle of the heating direction with simple one-touch on/off switch. Heaters are equipped with a spectral reflector for excellent radiant heat output and are weatherproof.

For more information on Danver Stainless Steel Cabinetry and the new Tungsten Smart-Heat™ Electric Heaters, visit www.danver.com  or call 888.441.0537. Find us on Facebook and follow us on Twitter.

About DANVER

Headquartered in Wallingford, Conn., DANVER is the leading provider of stainless steel cabinetry and amenities for outdoor living including US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, outdoor bartending centers and beer dispensers …all designed to maximize enjoyable outdoor entertainment.

Danver Media Contact: Laura Roman
Direct: (703) 625- 1648
lroman@kleberandassociates.com

DANVER OUTDOOR KITCHENS INTRODUCES ASKO OUTDOOR DISHWASHER

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DANVER INTRODUCES ASKO OUTDOOR DISHWASHER

Premier Outdoor Kitchen Manufacturer Expands Options with New Outdoor Dishwasher

WALLINGFORD, Conn. (July 2012) — DANVER Stainless Steel Cabinetry, the nation’s premier manufacturer of stainless steel outdoor cabinetry and amenities for outdoor living, announces the availability of the ASKO Outdoor Dishwasher. ASKO is the latest addition to the company’s one-stop shopping approach to outdoor kitchens, living and entertainment centers.

As the outdoor living space becomes more elaborate, the dream outdoor kitchen design becomes more diverse, more intricate, and more like its indoor counterpart. One of the things that make that transition fully possible is the outdoor dishwasher from ASKO. Fully equipped to handle the most demanding loads of dishes just like an indoor model, the outdoor dishwasher can be easily hooked up with a water supply hose, a drain hose and an electric cord. However, the wiring and electronics in the dishwasher are reinforced and protected to withstand the coldest winters as well as the harshest, warmest summers.

“We are looking forward to offering the ASKO outdoor dishwasher, as this has been a long-sought after product by our clients,” said Mitch Slater, president and founder of DANVER. “Coupled with DANVER’s extensive product offerings, we feel our customers will now have the market’s leading options for outdoor kitchens and accessories at their fingertips.”

The features of the ASKO outdoor dishwasher include:

• Durable stainless steel exterior cabinet protects from harsh weather conditions and is built to protect from rust.
• 7-wash spray system that uses six programs and six temperature settings reaching up to 160 degrees Fahrenheit.
• Extensive capacity, holding about 14 complete plate settings in total.
• Adjustable steel feet work to keep it level, regardless of the terrain.
• Winterization system allows it to be prepared to spend the harshest winters outdoors.
• 100 percent factory tested for full quality, functionality and look.
• Water and energy efficient, using only about 3-4 gallons per wash with Normal wash.

For more information on Danver Stainless Steel Cabinetry and the new Asko Outdoor Dishwasher, visit www.danver.com  or call 888.441.0537. Find us on Facebook and follow us on Twitter.

About Asko Appliances

ASKO products have been marketed throughout North America by ASKO Appliances, Inc. for over 23 years. As an Energy Star® Partner, ASKO is a leader who consistently exceeds Energy Star® standards. We develop innovative dishwashers, washing machines and dryers that save water and energy while providing superior performance and revolutionary design. In addition, all ASKO residential products offer an industry leading 2 Plus 1 Warranty – two years of coverage with an additional one year of coverage upon product registration. No other warranty provides parts and labor protection like the ASKO 2 Plus 1 Warranty.

Danver Media Contact: Laura Roman
Direct: (703) 625- 1648
lroman@kleberandassociates.com

MAKER OF DANVER OUTDOOR KITCHENS ENTERS STRATEGIC PARTNERSHIP WITH BROWN JORDAN

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BROWN JORDAN ANNOUNCES STRATEGIC LICENSING PARTNERSHIP WITH CT ACQUISITIONS

Brown Jordan® Outdoor Kitchen Collection will combine unmatched style, unrivaled quality and functionality providing enhanced outdoor living solutions for homeowners, designers and builders.

El Monte, Ca. (April 2012) — Brown Jordan, the leading brand in outdoor leisure furnishings, announced that it has entered into a licensing agreement with Wallingford, CT.-based CT Acquisitions., to develop and market a collection of high quality and stylish outdoor kitchens.  The Brown Jordan® Outdoor Kitchen collection will include a breadth of exclusive cabinetry designs and styles to meet the needs of today’s consumers, architects, designers, and builders who seek Outdoor Kitchens that can uniquely fit the décor, style and personal tastes for an outdoor living environment.   CT Acquisitions, maker of Danver Stainless Steel Cabinetry, will develop Brown Jordan’s first-ever designer line of custom outdoor kitchens.

“CT Acquisitions is a pioneer in the industry of outdoor kitchens and has been pushing the market development over the past decade.  They have a proven track record of high quality and innovation and by offering the most extensive selection of outdoor kitchen cabinetry and related equipment in the industry, the Brown Jordan collection will reflect the outdoor leisure and entertaining heritage of our brand,”, said Chris Carmicle, President of Brown Jordan.

CT Acquisitions flagship offering is stainless steel cabinetry which continues to grow in popularity as homeowners demand, and designers create, robust outdoor living spaces with functional kitchens. Outdoor kitchen owners are looking for more than quality appliances that fit into standard designs.  They are seeking elegant outdoor kitchen solutions with adaptable cabinetry layouts that represent high-quality and premium design without the high price tag for maintenance and repair. The Brown Jordan collection will offer the durability of stainless steel combined with the style of various customized wood grain patterns, designer paint colors and subtle textures that are virtually maintenance free.

“We are excited to offer discerning trade customers a toolkit with which to build value into their designs helping them express their vision and creativity for consumer’s outdoor living environment,” said Mitch Slater, president of Danver.  “As the industry leader, we feel confident that Brown Jordan can accelerate the overall consumer, designer, and architect community awareness and penetration of this category – and we’re excited to provide both new and existing channel partners with a functional and profitable outdoor kitchen collection that emphasizes great style and creative choice. The Brown Jordan name is synonymous with outdoor entertainment and leisure and we’re proud to partner with them to launch a new, innovative product line. ”

“Brown Jordan and CT Acquisitions are both proven leaders in the outdoor living industry, and we share a commitment to superior design and high quality products,” said Mitch Slater. “We’re confident that this will be a strategic opportunity to lead a rapidly growing product category and launch an outdoor kitchen collection that is relevant to the needs of the market place.”

Brown Jordan Outdoor Kitchens will debut at HD Expo 2012 in May in Las Vegas.  The collection will be available to the trade at select Dealers and Brown Jordan Showrooms and via consumer retail at specialty outdoor and other dealers in 2012.

About Brown Jordan

Since 1945, Brown Jordan has designed iconic leisure furnishings that defined and transformed an industry. Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the first company to create furniture for full-time outdoor use. The first of these innovative designs, constructed of tubular aluminum and vinyl lace, was fittingly called “Leisure” and marked the birthplace of outdoor furniture.

Brown Jordan furniture is designed to complement your leisure lifestyle. The Brown Jordan portfolio features more than 30 collections in a range of design styles and material. Distinctive silhouettes are hand- and machine-crafted into high quality furnishings that enhance traditional, transitional, and contemporary environments. Our collections are appropriate for residential and contract environments, both indoors and out. Known for producing stylish, award-winning designs, we have built a reputation on more than 60 years as the industry leader in innovation and design integrity.

Corporate offices are located at 9860 Gidley Street, El Monte, California 91731. Find inspiration at www.brownjordan.com.

About CT Acquisitions

Headquartered in Wallingford, Conn., CT Acquisitions is the leading provider of stainless steel outdoor kitchens, cabinetry and amenities for outdoor living including ventilation hoods, kitchen carts, US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, and outdoor bartending centers…all designed to maximize enjoyable outdoor entertainment.  www.danver.com

BROWN JORDAN is a trademark of Brown Jordan International, Inc. and is used under license to CT Acquisitions, LLC.

Brown Jordan
Contact: Stephen Elton, Chief Brand Officer                                                
Direct: (703)625-1648
selton@brownjordan.com

CT Acquisitions/Danver
Media Contact:  Laura Roman                                                
Direct:  770-595-1266
lroman@kleberandasociates.com

Trends in Outdoor Kitchen Design 2012

New Orleans Rooftop Outdoor Kitchen by Danver

With outdoor living projects on the rise, DANVER is proud to be an industry trendsetter and major contributor for the past ten years.  We have seen with our years of experience, sales and daily interactions, that the principal trend in upscale outdoor living is moving beyond just building an outdoor kitchen toward creating a complete outdoor living and area where the kitchen is one component.

During the first half of 2010, we noticed a major shift in outdoor kitchen design.  The transition consisted of a change from the traditional BBQ island or masonry kitchen island to modular cabinets, either inside a three-sided surround, made of a stone, brick, or framed stucco, or completely stand-alone.  Increasingly, these kitchens are being made with custom finishes to really look like indoor cabinetry, but able to withstand all the elements.

The force behind this growing trend is twofold. First, homeowners are seeking a fully functional kitchen, which is not easily accomplished with masonry islands. The islands typically have cutouts for the appliances (grills, side burners and refrigerators), access doors and small drawer inserts.  The access doors typically lead to an unusable black hole and the drawers tend to be too small for real storage. In the past year, we have seen a substantial increase in designs that started as BBQ Islands and morphed into fully functional outdoor kitchens utilizing space via storage cabinetry. In many cases, these homeowners and their contractors were simply not aware of cabinetry as an option or the door styles, colors and finishes available on the cabinets.

The builder/remodeler is the other major force.  Builders realize the cost of modular cabinetry is very similar to the labor and material costs to build a BBQ or masonry kitchen island. The more stone work involved, the more work for the contractor. With modular cabinetry and a stone surround, the crews can quickly finish an installation and move on to the next project so the cost is close for the homeowner but they get a superior product in looks and functionality.

The kitchen is still the focal point of any outdoor design, but the layout and materials are becoming increasingly more sophisticated and complex.  Outdoor living spaces are now given as much detail, budget and design as indoor kitchens and living rooms.  Outdoor kitchens should also serve multiple purposes. When designing an outdoor kitchen, always consider the flow of the area, especially if the backyard includes a pool.   From layout, to size, to door styles–every little detail should be taken into consideration to help make your outdoor living area a creative, warm and inviting space to entertain family and friends.

Contributing to the Leisure Industry’s 15% to 17% annual growth is the creative freedom architects and designers are enjoying by offering realistic wood grain and designer color powder coat finishes.   With the durability of stainless steel cabinetry at their base, Danver’s high-quality, no-maintenance powder coat finishes offer the perfect choice for the discriminating homeowner. Production and technical advances in outdoor furniture, floor and wall coverings and electronics also help make outdoor kitchens more like “outdoor rooms” thus creating a need for cabinetry that requires a painted or wood grain appearance. Over the past three years, Danver outdoor kitchen sales incorporating powder coat or wood grain finishes have grown from about 10% to over 30%!  So whether you are a homeowner, designer or builder, keep this alternative in mind.

There are many things to consider when planning to build your outdoor kitchen.  We can help with any questions you have!

Danver Stainless Steel Cabinetry Honored with 2012 ADEX Award for Cabinet Finishes

Your Painted Finishes on Stainless has won a 2012 Platinum Award.

DANVER Stainless Steel Cabinetry was honored with a Platinum ADEX award for its painted stainless finishes. Along with DANVER’s long-standing reputation for quality, the ADEX awards reinforce DANVER’s dedication to innovative solutions for outdoor living spaces.

“DANVER is proud to offer our customers award winning products. Every year, we focus on developing stylish designs for our performance products,” stated Mitch Slater, president of DANVER. “An ADEX award is a distinguished honor in our industry, and we are delighted to receive Platinum recognition for our outdoor living products.”

Design Journal introduced the Awards for Design Excellence in 1994 and it is the largest, most prestigious awards program for product design of furniture, fixtures and finishes marketed to the design trade. An anonymous panel of professionals representing a cross section of the design industry conducts all voting for the ADEX awards.  Each category has potential for three award levels of platinum, gold or silver. Winners are announced each year in the April issue of Design Journal.

DANVER Stainless Steel Cabinetry is the leading provider of stainless steel cabinetry and amenities for outdoor living. DANVER is dedicated to providing a luxurious outdoor living experience through its vast array of products to complete any space.

For more information on DANVER Stainless Steel Cabinetry and their award winning outdoor living products, visit www.danver.com or call (888) 441-0537.

DANVER TO DISTRIBUTE WALPOLE WOODWORKERS’ PERGOLAS Premier Outdoor Kitchen Manufacturer Expands Outdoor Living Experience

WALLINGFORD, Conn. (February 2012) — DANVER Stainless Outdoor Kitchens, the nation’s premier manufacturer of outdoor cabinetry, will offer Walpole Woodworkers’ Pergolas as part of the growing collection of “Life Style Products” for outdoor living and entertainment centers.

“Pergolas are an ideal addition to the overall outdoor living experience available at DANVER,” said Mitch Slater, president and founder of DANVER. “In line with our company goals, pergolas add architectural sophistication and a commanding presence to any outdoor living area.”

DANVER will offer a variety of attached and freestanding pergolas crafted in low maintenance solid cellular vinyl. Styles include straight and arched tops. Relax or entertain under your pergola in any weather. A retractable canopy provides shelter from rain and hot summer sun. Power driven and manual canopies are available.

A welcoming and dignified extension of the home, a Walpole Woodworker’s pergola creates an airy sense of space and provides a distinctive shadow and depth, defining entranceways and outdoor rooms. For maintaining outdoor living elegance, Walpole Woodworkers Pergolas are compatible with DANVER stainless steel cabinetry and kitchen designs.

For more information on Walpole Woodworkers Pergolas, visit www.danver.com  or call 888.441.0537. Find us on Facebook and follow us on Twitter.

 

About DANVER

Headquartered in Wallingford, Conn., DANVER is the leading provider of stainless steel cabinetry and amenities for outdoor living including US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, outdoor bartending centers and beer dispensers …all designed to maximize enjoyable outdoor entertainment.

MEDIA CONTACT:
Laura McGarey
770-595-1266
lmcgarey@kleberandassociates.com

DANVER INTRODUCES NEW EVO FLATTOP GRILL Meeting the Demand for Gourmet Outdoor Cooking Appliances

WALLINGFORD, Conn. (November 2011) — DANVER Stainless Steel Cabinetry, the nation’s premier outdoor kitchen manufacturer, is now offering the Evo Flattop Grill as the newest addition to the company’s one-stop shop for outdoor kitchens. The Evo Flattop Grill is an outdoor line of manually-controlled gas-fired cooktops for residential outdoor kitchens. The Evo Flattop Grill is the perfect solution to the latest demand for delicate food preparation outdoors.

“We are excited to offer this unique, outdoor cook surface grill to DANVER customers,” said Mitch Slater, president and founder of DANVER. “Uniquely designed for custom outdoor kitchens, we have found that the Evo Flattop Grill fits perfectly with our cabinetry and offers unrivaled grilling flexibility. Whether hosting a party or cooking a family dinner, the Evo Flattop Grill’s versatility and precision cooking is a perfect addition to any outdoor kitchen.”

Now available for purchase, DANVER will be offering the Evo Affinity Classic 30G Outdoor Kitchen Series. Foods can be prepared directly on the cooking surface, and either separately or simultaneously, pots and pans may be used as in traditional stove top cooking. The Classic 30G has a 30 inch diameter ceramic clad steel cook surface heated underneath by inner and outer gas tube burners. Evo’s technology allows independent heat adjustment across inner and outer cook surface zones for managing a wide range of menu possibilities.

Edge-to-edge even surface temperatures range from 225ºF to 675ºF. The burner system has a push button electronic ignition system which ignites both burners simultaneously. Easy operation and maintenance allows for various cooking techniques, including sauté, braise, grill, fry, pan fry, roast, poach, steam and toasting. A stainless steel drip pan completely surrounds the underside, catching all food debris. Operating on Natural Gas or Propane LP Gas, the Affinity Classic 30G Outdoor Kitchen Series  is an ideal solution for creating a social cooking space with any outdoor kitchen.

For more information on the Evo Flattop Grill, visit www.danver.com  888.441.0537. Find us on Facebook and follow us on Twitter @outdoorkitchns.

 

About DANVER

Headquartered in Wallingford, Conn., DANVER is the leading provider of stainless steel cabinetry and amenities for outdoor living including US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, outdoor bartending centers and beer dispensers …all designed to maximize enjoyable outdoor entertainment.

MEDIA CONTACT
Laura McGarey
770-595-1266
lmcgarey@kleberandassociates.com

DANVER EXPANDS OUTDOOR LIVING EXPERIENCE Premier Outdoor Kitchen Manufacturer Introduces New EcoSmart Fireplaces

WALLINGFORD, Conn. (January 2012) — DANVER Stainless Steel Cabinetry, the nation’s premier outdoor kitchen manufacturer, introduces its newest addition; EcoSmart Fireplaces. Adding to the company’s vast line of outdoor living products and materials, EcoSmart  brings a completely new technology to DANVER, fueling fireplaces with clean-burning, eco-friendly bioethanol fuel.

“EcoSmart’s fireplaces are the ideal addition to the outdoor kitchen experience available with DANVER,” commented Mitch Slater, president and founder of DANVER. “We are very excited to offer this unique and modern concept to DANVER’s customers; a perfect, yet easy addition to any outdoor space.”

DANVER will be offering EcoSmart’s outdoor fireplace line, eliminating the hassle of traditional outdoor fires; no wood or cleaning needed. Because the byproduct from the combustion of bioethanol is clean, you can eliminate the chimney and the flue and keep the heat. Most of the heat generated by the combustion of bioethanol stays in the given space, which makes burning bioethanol efficient and effective.

With no need for a utility connection, EcoSmart Fire’s outdoor fireplaces are fully portable and can be moved on a whim or left in a permanent location.  Versatile and portable, the bioethanol outdoor fireplaces create a unique ambience and focal points for gardens, courtyards, terraces, patios, pool decks, outdoor – and indoor – entertainment areas, responsibly.

For more information on EcoSmart fireplaces, visit www.danver.com  or call 888.441.0537. Find us on Facebook and follow us on Twitter.

 

About DANVER

Headquartered in Wallingford, Conn., DANVER is the leading provider of stainless steel cabinetry and amenities for outdoor living including US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, outdoor bartending centers and beer dispensers …all designed to maximize enjoyable outdoor entertainment.

MEDIA CONTACT
Laura McGarey
770-595-1266
lmcgarey@kleberandassociates.com

Contemplating Electric Grills

Electric Grill on Balcony

There are many instances when people are unable to use a charcoal or gas grill at their home. Typically this occurs in apartment complexes and condominiums that have balconies. Usually these spaces are somewhat small and many have restrictive codes that don’t allow cooking over an open flame for fear of fire or smoke. However, these homeowners like to entertain as much as first floor dwellers. The answer may be an electric grill.

Understanding how these grills work can help you make a decision on a manufacturer. To help understand the challenges, consider how conventional grills typically work (either gas or charcoal). Generally, when cooking directly over the heat source, they must heat the air between the heat source and the food (convection) which is why you have to prehet the grills with the cover down. To retain the heat during cooking, the cover is also closed periodically. (For a discussion of Infrared grilling where the top is left up, refer to an earlier blog post.) Consistent temperature is hard to hold when relying on convection heating, so many grill manufacturers use techniques to even out the heat. Some use a series of ceramic briquettes, angled “flavorizer” bars and the like. These help reduce flare-ups because they catch some of the dripping juices and fat which is then vaporized and returned to the food to add flavor. These techniques vary in success, but they don’t overcome the inherent weakness of relying on the air being heated to cook the food. If it is cold out or somewhat windy, the heating can be inconsistent causing hot and cold spots or the grill just may not get hot enough to cook the food without drying it out. (This is where infrared grilling shines. The heat is consistent and the cooking times repeatable.)

Looking at the electric grill, its heat source is a heating element like you might see in a toaster oven but heavier duty. One of the key issues with electric grills is whether to get a 220v or a 120v. Conventional wisdom says 220v is better because it can get the element hotter than 120v, but many balconies don’t already have that installed so it can be an expensive retrofit. If it is new construction it can be less expensive, but these types of add-ons are not typically part of the original fit-out in the condo. Many people are stuck with looking at 120v units. Regardless of the voltage, these grills suffer the same heat retention issues as conventional grills, with the added burden of not getting as hot as gas or charcoal. It can be similar to having an outdoor toaster oven with the element about 3 inches from the food. This makes it hard to sear the food which helps retain the food’s moisture, so it is drying out as it cooks. The open element also can cause flare ups and smoke when juices and fat drip on it.

A few manufacturers have approached the heating differently. They have moved the heating element up to and touching the bottom of the cooking surface. This serves 2 purposes: 1. The heat is transferred directly to the cooking surface (the complete surface doesn’t vary by more than 3 degrees) making it hotter than the other method of heating the air, and 2. The cooking surface shields the element from drips which cause flare ups and smoke. This type of electric grill is a better design and can get as hot as 600F.  Since they are 120v though, the limitations are typically the size of the cooking area. Some manufacturers have recently come out with double-sized grills which each require a 120v outlet with the appropriate circuits (still easier and less expensive than installing a 220v circuit). In addition, some manufacturers have developed a Ceran (glass) top side burner as an accessory to their electric grills.

I hope this discussion helps you make your decision when researching and purchasing an electric grill.

DANVER Introduces Glastender Home Cocktail Station

WALLINGFORD, Conn. (June 2010) — DANVER Stainless Steel Cabinetry is pleased to announce its partnership to distribute the Glastender Home line of commercial-grade cocktail stations. Glastender Home is the latest addition to the company’s one-stop shopping approach for outdoor kitchens and living spaces. The Glastender Home products take a high-end complete approach to the outdoor bartending station.

“We are looking forward to teaming up with Glastender Home in the distribution of outdoor bartending and cocktail stations,” said Mitch Slater, president and founder of DANVER. “Coupled with DANVER’s extensive product offerings, we feel our customers will now have the market’s leading options for outdoor kitchens and accessories at their fingertips.”

Available summer 2011, DANVER will be offering eight different product options from Glastender Home, including drop-in stations, built-in stations, bottle rails, cocktail carts, finished top stations, and two drop-in ice bins from the commercial line. The attractive, intuitive design makes the cocktail stations a pleasure to use and easy to maintain, a perfect addition to any outdoor space.

Durability and convenience ease-of-use are also priorities – Glastender Home state-of-the-art bartending products feature easy-to-clean sinks, drainboard glass storage areas, foam-insulated ice bins, hinged condiment cups and bottle rails.

For more information on Glastender Home cocktail stations, visit www.danver.com  888.441.0537. Find us on Facebook and follow us on Twitter @outdoorkitchns.

About DANVER

Headquartered in Wallingford, Conn., DANVER is the leading provider of stainless steel cabinetry and amenities for outdoor living including US made stainless steel gas grills, refrigerators, ice makers, pizza ovens, ceramic smoker/grills, outdoor bartending centers and beer dispensers …all designed to maximize enjoyable outdoor entertainment.